The Brand Gap
The Brand Gap - How to Bridge the Distance Between Business Strategy and Design.
What makes The Brand Gap so iteresting is that contains practical ideas about brand and also uses visual imagery and interesting layouts to drive a point.
To us web professionals, who face this issue about branding The Brand Gap should be a familiar concept. With design moving towards commoditization in my opinion, creating a strong web brand is more inportant that every in todays compeditive market.
The Brand Gap comes highly recommended to anyone thinking about branding and learning how to overcome challenges in creating a differentiated brand.
Marty Neumeier also had a follow up book called Zap which I’m currently reading.
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